USE OF "BIG DATA" IN SUPPLY CHAIN MANAGEMENT

Današnje poslovanje utemeljeno je na velikim količinama podataka. Upravo ono označuje konkurentnost kao i profitabilnost poduzeća. Promjene koje se odvijaju posljednjih godina promjene su koje su uzrokovane razvitkom tehnologije, kao ujedno i globalizacijskih procesa. Podaci su sukladno tome povećali svoju brzinu, svoj volumen, ali i svoju raznovrsnost. Takva vrsta podataka naziva se velikim podacima i ima vrlo značajnu ulogu u procesu upravljanja lancem dobave. Unutar ovog rada usmjerava se na problematiku uporabe velikih podataka unutar lanca dobave kao i problematiku adekvatnosti analitičara za obradu velikih podataka. U tom segmentu ističe se važnost posebnih vještina i znanja kao i problematike poduzeća da zaposle odgovarajući radnu snagu s obzirom da količina podataka je u porastu i dalje.Today’s business is based on large amounts of data. This is what marks the competitiveness as well as the profitability of the company. The changes that have taken place in recent years are changes caused by the development of technology, as well as globalization processes. The data have accordingly increased their speed, their volume, but also their soy diversity. This type of data is called big data and plays a very important role in the supply chain management process. Within this paper, he focuses on the issue of the use of large data within the supply chain as well as the issue of the adequacy of analysts for the processing of large data. In this segment, the importance of special skills and knowledge is emphasized, as well as the problem of companies to hire an appropriate workforce, given that the amount of data is still growing